Pink with white and orange sprinkles are the new black. That’s right, it’s a cupcake revolution.
Not only are these delicious little cakes a good marketing scheme (look at Johnny Cupcakes) and descriptive way to say “fluff” (Martha’s “Camp Cupcake”); these tiny devil’s food have quite a cult following.
There are even cupcake wars, or, as you will, “battle of the cupcake.” Schools have tried to ban them, and even in this obese, health obsessed world, the ban failed and kids (and parents) can keep their tiny treats. If you go into a coffee shop or a bakery that serves cupcakes the chances are high of you hearing the cry, “I love cupcakes!” or a discussion on who has the best cakes in town.

New York Magazine wrote about the battling cupcake shops where they accurately coined the craze:

“The cupcake’s renaissance to some combination of (a) a post-diet-fad craving for sugary indulgence; (b) the girly-girl culture that spun up around Sex and the City; and (c) a regressive nostalgia that spurs adults to seek out the comfort foods of some idealized, vanilla-scented childhood.”

No wonder they have such appeal. Now, we even have a cupcake queen…I guess cheese danishes and crumb cake just don’t have what it takes. If you would like to join this revolution, check out the cupcake blog for all your cupcake needs. At least this is one food that cannot be super-sized, or maybe it has and we just call it “cake.”